OUR STORY

It all started with a group of friends who shared one simple obsession — the perfect burger experience. Not just any burger, but a smashburger done right.

After many months of testing, sourcing, and perfecting the art of the Maillard reaction, we opened the doors of Maijard Smashburgers on the Rozengracht on September 30th, 2022.

Eighty-three days of renovations with friends and family — learning how to paint, to build, to break walls, and hours of deep cleaning later — we finally did it. That moment will forever be engraved in our minds.

From that first sizzle on our beautiful shiny chrome stone, we knew we had something special. The name "Maijard" is our own Dutch twist on the Maillard reaction — that magical moment when heat creates flavor. It represents everything we stand for: uniqueness, quality, and pure taste.

We built Maijard around transparency and local craftsmanship — an open kitchen, locally sourced ingredients, and homemade recipes made exclusively for us. Every burger tells a story of where it came from.

Three years, 200,000+ burgers, and a few grease burns later, we've grown into the go-to spot for smashburgers in the Netherlands — officially crowned "Best Burger in the Netherlands" by the legends at Burger Dudes.

But our mission hasn't changed: to serve the very best take-away and sit-down experience possible, one smash at a time.

Welcome to Maijard Smashburgers.
Let's get smashed. 🍔🔥